The club has recently published a sponsorship brochure for 2025/26 which includes the following:

"The Valley offers prime stadium branding opportunities that align your brand with Charlton's rich history and passionate fanbase. Whether through naming rights, LED advertising, or stand sponsorship, your brand will be visible to thousands of fans and millions online."

CAST, who were not made aware in advance of the brochure's contents, have been in touch with CAFC on this matter. Chair Gavin Carter has confirmed that any decisions on stadium naming rights would be referred to the newly established Charlton Advisory Board (CAB) for advice. CAST has two seats on the CAB.

The brochure in full:

https://www.charltonafc.com/news/sponsorship-opportunities-open-202526

We would be interested in your thoughts at: secretary@castrust.org