Football League announces new TV and sponsorship deals, full analysis soon

The Football League today announced SKYBET as its new sponsors. There is also a new 5 year TV deal announced yesterday, and you may be relieved to hear an official pizza sponsorship has been arranged.

Significantly the TV deal will offer 37 more games we think from 2015 from across the Football League per season, as part of the League's committment to achieve sustainability for its members.

As mentioned we hope to provide analysis of the impact of these new deals shortly if any on FFP and Charlton.